10 Effective Tips to Optimize Blogs Content for Search Engines

Being a professional writer or marketer; you must understand the business value of blogging. But, do you know how to optimize blogs content for Search Engines to make it more search engine friendly? By optimizing your blog post, you can make your content or website more visible to users who are searching for keywords associated with your products or service via major search engines such as Google.

Google’s use of links to rank an internet site has a minimum of a pair of facet effects on the web. Firstly, individuals seeking to rank higher have engaged firms to furnish them with trillions of links. Optimize Blogs content for Search Engines, Those firms presumptively found out an entire bunch of websites for the only purpose of linking to their shoppers. Secondly, as a response to the current, the Google programmers have retaliated (and still do so) by discrediting links from those type “link networks” yet as penalising the sites that pay them for the service.

It’s apparently attainable to transgress of this even though you’ve got no intention of shopping for links. For instance, if you’re not careful, and have engaged an exploration engine improvement SEO company to enhance your site’s performance and website traffic on Google, and that they use a link network, your website could inadvertently get caught within the crossfire of this current war between the link networks and Google.

Most bloggers fail to avail the advantage of the immense marketing potential of their blogs as it’s quite tricky to master with Google’s inconsistent algorithm updates. In this post, you will find some easiest tips on how to optimize your blog posts for the keywords you are targeting, along with some effective optimization tactics you should take into account while writing. So, here we go:

1) Do Your Research

You might be using some keywords without understanding and by simply writing content on any topic. However, keyword research is crucial for blog optimization. There are several tools and techniques that you can use to find some keywords related to your brand, products, or services. Google Adwords Keyword Tool comes with handy tools that allow you to find keywords related to your business niche and even analyze the behavior of users. Writing blogs on current issues or latest news can really help you get more readers. If you love technical writing, then you should write on new products or technologies.

2) Utilize Keywords in Your Blog

Once you have found out a couple of important keywords, it’s time to put them where they will provide the great impact for humans and search engines. You can place in the following areas:

  • Title
  • Introductory paragraph
  • Headings and subheadings
  • Concluding paragraph
  • Title tags
  • Meta descriptions
  • Anchor text

The Google programme ignores the META keywords tag and has forever done thus. If you’ve got received spam from

(How to improve your ranking on Google search) some applier programme improvement “specialist” telling you that you simply ought to add this to your website, moot regarding hiring him/her, since this recommendation already offers you a touch of the extent of his/her information.

3) Write Reader-friendly Content

You can place your keyword at a normal flow in the body of your blog post or even in the headers. Don’t forget you are only putting the keywords in the content; you should not engage in keyword stuffing which actually becomes difficult to read. It may also get you punished by Google in search engine ranking. Strategically placed keywords will help you make your content more readable and optimized. Every time you start writing a post, you might think that how to place your keywords into the content. That’s a good idea, but this shouldn’t be your primary focus. Whenever you write a blog, your main focus should be on what does matter to your readers, not how many times you can place a keyword phrase in your content.

4) Reference Others with Links

You can even mention another article in your blog post including a link to the content you are referencing. It’s a good blogging etiquette that might help you get a link back. Quality links are valuable assets for any website looking forward to rank higher in Google and other search engine results. Optimize Blogs Content for Search Engines, SEO experts believe that external links is one of the most important sources of ranking power. Google and other search engines consider it as a third-party vote. You can even take help of marketing experts to understand the tricky game of SEO. Several digital marketing and WordPress development companies offers content marketing services that can actually help you make your blog posts viral.

5) Optimize Your Images

Optimization is not just limited to the content; you also need to optimize your images while adding keywords in the file name. You can even include the alternate text field with a brief description of the image (description should be keyword-rich). As, Google can’t “see” the images, but it can read the alt text that tells it what an image is about. Alt text also improves user experience and accessibility, as it displays inside the image container when a picture can’t be shown or found. Moreover, your images should not be large in size. You can reduce them by using free image optimization tools such as:

  • Tiny PNG
  • io
  • JPEG Optimizer
  • Optimizilla
  • Resize Photos
  • Compress Photos

6) Use Social Media

You must be using Facebook, Twitter, Instagram, Google+, and other social media sites to make connections with potential customers. You can promote your blog post on these platforms to get better web exposure. You will find several programs and tools such as Hootsuite that will make it easy for you to post your content on your all social media platform with ease. You should pick the right social media platform as per your blog’s niche.

7) Give Subscription Buttons

You can also place RSS or Feed Subscription Buttons in order to provide your readers with the opportunity to subscribe to your posts via email. It will give your subscribers to get instant notification of your latest blog posts thereby increasing the rank of your website. Don’t forget these icons are used for inviting your audience to read your post on the other network. So, you need to be frequently sharing something on the platforms you offer.

8) Create Unique Stories

Instead of just rehashing something someone else has already written, you should write something unique. Optimization of blog is not just limited to the SEO and keywords, you must share something unique that readers will love to read and share. Innovative content tends to go viral with ease. Moreover, unique content leads to more shares, likes, and return users to your website. You can write on the current issues, latest technologies, recently-launched devices, and something you find interesting.

9) Dynamic Pages and Google

Like all trendy search engines (yeah, all a pair of them), Google is in a position to index dynamically generated pages, goodbye as a link to those pages exists somewhere

If you’ve got a dynamically generated page that you simply assume ought to be indexed, you may simply check that you set a link thereto somewhere on your website. This is applicable to any or all sites that you simply need indexed anyway, thus even though you do not perceive what that, I mean by “dynamic page”, it does not matter. Check that that each one the pages of your {site|website|web website} may be found through a minimum of one link on your site. If they’re not connected to from somewhere, nobody is able to notice it, neither Google nor your guests (unless they’re psychic).

10) Disabling the Caching of Your Page won’t have an effect on Your Page Rank

In ancient history, it had been claimed that Google would penalize pages that forbade it from caching their pages. As you recognize, the Google programme caches the pages it indexes unless otherwise educated. To avoid issues with those that dislike this, they permit sites to instruct Google to not cache those pages.

Google have (“has” in U.S. English) apparently publically denied that disabling caching would have an effect on the page’s ranking in any method. I tend to believe their claim.

You May interested to Read: Free Blogging Platform Sites for Bloggers

By following these simple yet effective tips, you can easily Optimize Blogs Content for Search Engines. Writing innovative blog with perfectly-placed keywords will help you improve the ranking of the pages on your website. Moreover, you should hinder reader’s experience on your blog that will help you fix the issues and come up with better content.

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Pavitra Kumar

Hello Readers, Welcome to Adwock, I am Pavitra Kumar a Internet Marketer and Young active Blogger from India, Blogs at BlogDada.com, Write about Blogging SEO Tips and Tricks, & Online Marketing Strategies to Optimise Website. I Love The Blogging Community. Find me on Facebook, Twitter, Google +

2 thoughts on “10 Effective Tips to Optimize Blogs Content for Search Engines

  • May 6, 2016 at 4:07 pm
    Permalink

    Hey Pavitra,

    That is an informative post. I loved them while reading. Now I think that I can use these steps practically and improve my rankings.

    Regards
    Saurabh

    Reply

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